1. Market segmentation - what it is and how to segment? 2. Consumer behavior - application 3. What is ethics in marketing? 4. Organizational buying and consumer buying - what is the difference? 5. Difference between secondary and primary research + types of secondary research and primary research 6. What is positioning? Give actual example of how one (real)company does it.
2 comments:
1. The 4 principles of marketing management (chapter 1)
2. What is the marketing mix? + application
3. Understanding of the Boston Consulting group matrix
4. Understanding of the product market analysis
1. Market segmentation - what it is and how to segment?
2. Consumer behavior - application
3. What is ethics in marketing?
4. Organizational buying and consumer buying - what is the difference?
5. Difference between secondary and primary research + types of secondary research and primary research
6. What is positioning? Give actual example of how one (real)company does it.
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